About me

Hello, I am Paula!

I am a Marketing Consultant with 20 years of experience connecting brands with their ideal customers. Before specialising in Social Media, I worked in creative agencies in London, delivering hundreds of Marketing, Branding, Design and Strategy projects for some of the world's leading brands (and some startups too!).

Over the last 5 years, I have been working in the #plantbased #natural #vegan #freefrom space, working directly with Food, Beauty and Wellbeing businesses to help them build a strong brand, connect with their customers and sell more using Social Media.

I work with clients in Somerset, London and across the UK in person and remotely. When I am not tapping on my laptop you will find me cooking delicious Vegan food, planting trees and trying to live a healthier and more sustainable life.

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Hello, how is your 2023 going so far? I have been very busy with my Veganuary client campaigns, planting 700 trees with my family (that’s a story for another time!) and planning my year ahead. If you have been busy too and are working on your

Some brands I have worked with

What people are saying

  • “Paula created and implemented the launch Social Media Strategy for our plant-based skincare brand Five Dot Botanics. Her Marketing experience, knowledge of the beauty industry and understanding of our audience’s needs were extremely valuable and we saw instant growth as soon as we started implementing the strategy. I highly recommend Paula to any beauty founders looking for help with their Social Media.”

    — Zaffrin O’Sullivan, founder of Five Dot Botanics.

  • “We have been working with Paula for 4 years since she set up our platforms, designed and implemented our Social Media strategy. We have since built an engaged audience, launched several product ranges and run many successful campaigns and collaborations using Social Media and Facebook ads with Paula’s help. All the work that Paula has done has helped us become an established brand in the Free From community and drive more sales.”

    — Marco Fontana Ros, founder & CEO of Difatti Free From & Artisan foods.

  • “Paula and I have trained and worked together on a number of occasions, and I am always impressed with her knowledge of all things Social Media and Marketing in general. She has lots of experience and a great understanding of consumer behaviour, in particular of those looking for Vegan, sustainable and natural products”

    — Päivi Vahvelainen, Communications Manager, Veganuary.

  • “I used to feel overwhelmed by Social Media but Paula made it easy! She created a detailed Social Media strategy that gave me the confidence and clarity on what to do and where to focus my efforts to connect with the people that matter and grow my business”

    — Emma James, founder of Mindful Yoga with Emma.