Social Media Marketing services for Food, Beauty & Wellbeing brands

Hello there!

Are you a busy business owner in the Food, Beauty or Wellbeing space who recognises the opportunities that Social Media can bring to your business, but you just don’t have the time, resources or skills to do it? 

Do you sell plant-based, vegan, free-from, natural, sustainable, organic or artisan products or services, created with your customer’s wellbeing at heart?

You are in the right place! Wellbeing, healthy living, and the desire to connect with independent & authentic brands are hugely growing trends on Social Media. Your ideal customers are out there looking for inspiration and products like yours and I can help you reach them!

Learn more about my Services

There are 3 things that a good Social Media Strategy can do for your business

  • A strong brand is the greatest asset a business can have! When a business presents itself and communicates consistently and in line with its values it builds an implicit trust from customers who recognise a brand they align with and they want to buy from (think about brands like John Lewis, Nike or Innocent for example). Your Social Media platforms offer a unique opportunity to build your brand’s visual identity, communicate your personality and share the values behind the business.

  • Today’s consumers prefer shopping independent and supporting businesses with a real story. People want to buy from people, not from big corporations. Social Media allows you to tell your story and show the human side of your brand in a way that no other media can. Most importantly it allows you to build personal connections and have real conversations with your ideal customers, so you can get to know them and create the products that they really want and need.

  • The customer journey (need-consideration-purchase) has never been shorter! Your ideal customers are using Social Media every day, looking for inspiration & solutions to their problems. With tools such as Instagram Shops, you can now take them straight to the point of purchase, at only the click of a button. Collaborating with Creators and running Ad campaigns can generate the desire to buy your products and drive more people to the point of sale.

This is how I can help you reach your goals using Social Media

  • Social Media Strategy & Management

    Whether you are starting on your Social Media journey or you want to level up, I have several packages to give you the support you need:

    • SOCIAL MEDIA AUDIT

    • SOCIAL MEDIA STRATEGY

    • MONTHLY & QUARTERLY REVIEWS

    • FULL SOCIAL MEDIA MANAGEMENT

    Find out more

  • Power Hours & Training

    These are perfect If you need 1:1 expert advice or support on a specific topic or issue:

    • A POWER HOUR is a 1-hour consultancy session conducted over Zoom.

    • INDIVIDUAL & GROUP TRAINING SESSIONS (in person or via Zoom), can be tailored to cover a range of topics or specific skills to suit your needs.

    Find out more

  • Meta (Instagram & Facebook) Ads

    Meta Ads are a powerful and cost-effective way to reach more people within your target audience, raise awareness of your brand and drive traffic to your website. I offer META ADS STRATEGY & IMPLEMENTATION packages that work alongside your organic Social Media Strategy for maximum results.

    Find out more

Work with me

Hello, I’m Paula and I have 20 years of experience connecting brands with their ideal customers. Before specialising in Social Media, I worked in creative agencies in London, delivering hundreds of Marketing, Branding, Design and Strategy projects for some of the world's leading brands (and some startups too!).

Over the last 5 years, I have been working directly with Food, Beauty and Wellbeing clients to help them build a strong brand, connect with their customers and sell more using Social Media.

I am based in Somerset and work with clients across the UK, in person and remotely. When I am not tapping on my laptop you will find me cooking delicious Vegan food, planting trees and trying to live a healthier and more sustainable life.

Get in touch

What people are saying

  • “Paula created and implemented the launch Social Media Strategy for our plant-based skincare brand. Her Marketing experience, knowledge of the beauty industry and understanding of our audience’s needs were extremely valuable and we saw instant growth as soon as we started implementing the strategy. I highly recommend Paula to any beauty founders looking for help with their Social Media.”

    — Zaffrin O’Sullivan, founder of Five Dot Botanics.

  • “We have been working with Paula for 4 years since she set up our platforms, designed and implemented our Social Media strategy. We have since built an engaged audience, launched several product ranges and run many successful campaigns and collaborations using Social Media and Facebook ads with Paula’s help. All the work that Paula has done has helped us become an established brand in the Free From community and drive more sales.”

    — Marco Fontana Ros, founder & CEO of Difatti Free From & Artisan foods.

  • “Paula and I have trained and worked together on a number of occasions, and I am always impressed with her knowledge of all things Social Media and Marketing in general. She has lots of experience and a great understanding of consumer behaviour, in particular of those looking for Vegan, sustainable and natural products”

    — Päivi Vahvelainen, Communications Manager, Veganuary.

  • “I used to feel overwhelmed by Social Media but Paula made it easy! She created a detailed Social Media strategy that gave me the confidence and clarity on what to do and where to focus my efforts to connect with the people that matter and grow my business”

    — Emma James, founder of Mindful Yoga with Emma.