Social Media Marketing services to help you build your brand, connect with your ideal customers and sell more

Hello there!

Are you a busy business owner, service provider, or entrepreneur struggling to keep up with Social Media? You know a strong Social Media presence is essential - but finding the time and keeping up with constant changes can be overwhelming.

I am a Social Media specialist with 20 years of Marketing experience and I help businesses like yours cut through the confusion and build a Social Media Strategy that strengthens your brand and drives growth. Here’s why it matters:

  • 75% of Internet users research products on Social Media

  • 54% make a purchase after doing so

  • 74% are more likely to buy after a positive brand interaction

Whether you need a tailored Social Media Strategy, 1:1 or Group Training, or Content Creation to make your brand stand out and keep you consistent, I’ll create a bespoke package that works for you & your business.

Learn more about my Services

There are 3 things that a good Social Media Strategy can do for your business

  • A strong brand is a business’ greatest asset! When you present yourself consistently and in line with your values, you build trust with customers who recognise and align with you - making them more likely to buy (think of brands like John Lewis, Nike, or Innocent).

    Your Social Media platforms offer a unique opportunity to build your brand’s visual identity, communicate your personality, and share the values behind the business.

  • Today’s consumers prefer to shop independent and support businesses with a real story. People want to buy from people, not corporations.

    Social Media lets you tell your story and show the human side of your brand. It helps you build connections and have real conversations with your ideal customers - so you can understand them and create the products they truly want and need.

  • The customer journey (need-consideration-purchase) has never been shorter! Your ideal customers are using Social Media every day, looking for inspiration & solutions to their problems.

    With tools such as Instagram Shops, Influencer Marketing and Meta Ads you can generate the desire to buy your products and drive sales.

This is how I can help you reach your goals using Social Media

  • Social Media Strategy & Management

    Whether you are starting on your Social Media journey or you want to level up, I have several packages to give you the support you need:

    • SOCIAL MEDIA AUDIT

    • SOCIAL MEDIA STRATEGY

    • MONTHLY & QUARTERLY REVIEWS

    • FULL SOCIAL MEDIA MANAGEMENT

    Find out more

  • Power Hours & Training

    These are perfect If you need 1:1 expert advice or support on a specific topic or issue:

    • A POWER HOUR is a 1-hour consultancy session conducted over Zoom.

    • INDIVIDUAL & GROUP TRAINING SESSIONS (in person or via Zoom), can be tailored to cover a range of topics or specific skills to suit your needs.

    Find out more

  • Meta (Instagram & Facebook) Ads

    Meta Ads are a powerful and cost-effective way to reach more people within your target audience, raise awareness of your brand and drive traffic to your website. I offer META ADS STRATEGY & IMPLEMENTATION packages that work alongside your organic Social Media Strategy for maximum results.

    Find out more

Work with me

Hello, I’m Paula and I have 20 years of experience connecting brands with their ideal customers. Before specialising in Social Media, I worked in creative agencies in London, delivering hundreds of Marketing, Branding, Design and Strategy projects for some of the world's leading brands (and some startups too).

Over the last 5 years, I have been working directly with Food, Beauty and Wellbeing clients to help them build a strong brand, connect with their customers and sell more using Social Media.

I am based in Somerset and work with clients across the UK, in person and remotely. When I am not immersed in the world of Social Media you will find me cooking delicious Vegan food, planting trees and trying to live a healthier and more sustainable life.

Get in touch

What people are saying

  • “Paula created and implemented the launch Social Media Strategy for our plant-based skincare brand. Her Marketing experience, knowledge of the beauty industry and understanding of our audience’s needs were extremely valuable and we saw instant growth as soon as we started implementing the strategy. I highly recommend Paula to any beauty founders looking for help with their Social Media.”

    — Zaffrin O’Sullivan, founder of Five Dot Botanics.

  • “We have been working with Paula for 4 years since she set up our platforms, designed and implemented our Social Media strategy. We have since built an engaged audience, launched several product ranges and run many successful campaigns and collaborations using Social Media and Facebook ads with Paula’s help. All the work that Paula has done has helped us become an established brand in the Free From community and drive more sales.”

    — Marco Fontana Ros, founder & CEO of Difatti Free From & Artisan foods.

  • “Paula and I have trained and worked together on a number of occasions, and I am always impressed with her knowledge of all things Social Media and Marketing in general. She has lots of experience and a great understanding of consumer behaviour, in particular of those looking for Vegan, sustainable and natural products”

    — Päivi Vahvelainen, Communications Manager, Veganuary.

  • “I used to feel overwhelmed by Social Media but Paula made it easy! She created a detailed Social Media strategy that gave me the confidence and clarity on what to do and where to focus my efforts to connect with the people that matter and grow my business”

    — Emma James, founder of Mindful Yoga with Emma.